My role: Information architecture, UX writing

As a UX writer and information architect on the project, I worked with a senior UX architect and the client to update copy and create new content for the release of the Surface Hub, as well as other Surface products on the Microsoft Surface landing page. I was responsible for the copy and information flows.

Microsoft Hub content moduleMicrosoft Hub content module

Help me choose module

During our research, we found customers wanted a simple and useful way to determine which Surface product was right for them. The “help me choose module” became a focus of our work. I spoke with client engineering teams and product owners to map the decision paths to recommended products.


Cross-functional teamwork was key on this project. Working closely and in-person with engineers and client product owners was critical to our success. There was an advantage to being an agency working on this site because we could more easily step back and advocate for the customer.