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A bit of background
I’ve always had the itch to be creative and look for ways to bring together my interest in people, systems, and design to solve problems. I’m grateful to be in a field that lets me do that every day.
I’ve defined my design path riding the line between design and strategy. When I started, the distinctions were less sharp. My previous experience as a business analyst at Accenture gave me a solid foundation in business strategy and process design. My time at digital agencies strengthened my creative muscles.
I'm energized by complex problems that bridge experiences and different types of users (i.e. digital & physical, internal & external, technical & non-technical). I love the challenge of going from business and user goals to the intricate details of a solution. I'm genuinely happy when I'm stretching my thinking.
I use my background in economics, strategy, and user-centered design to solve problems with an evidence-based approach. My process is to seek knowledge first, define the problem, synthesize, and create options to test. I work with others to ask questions, define approaches and execute solutions in a flexible and respectful manner. I try to be aggressively open-minded and let research and results be the referee.