Thanks for stopping by. I'm Elena, and I'm a UX/digital product designer that's drawn to pens, paper, bird watching (Kingfishers are my favorite bird), and reading historical nonfiction. You may come across some of my scribbles; they help me keep my wits about me.

My approach as a designer

I strive for simplicity, continual improvement, and clarity—and I believe digital products should do the same. Design serves others and is its best when it's rooted in observed user behavior. 

I'm a persistent advocate for the human reality of users, their contexts and goals. I also love language and writing and believe it's a powerful design element that gives users clarity, direction and personality. 

As a teammate

To me, how the work gets done is as important as the work. Expect me to champion solving problems in a scalable, sustainable and systematic manner.

I'm generally cheerful, level-headed and get things done. I'm more a diplomat than an autocrat and appreciate a multidisciplinary approach rooted in respect and collaboration among design, research, product and engineering. In my experience, this leads to the best results.

For more about my background and the teams I've been a part of, take a look at my resume.

See Elena's Resume