I strive for simplicity, continual improvement and clarity—and I believe digital products should do the same. Design serves others and is its best when it's rooted in observed user behavior.
I'm a persistent advocate for the human reality of users, their contexts and goals. I also love language and writing and believe it's a powerful design element that gives users clarity and direction. I have in-house and agency experience and have worked on UX problems for retail, healthcare and tech companies.
As a teammate
I'm more a diplomat than an autocrat. A multidisciplinary approach founded in respect and collaboration among design, research, product, and engineering leads to the best results. To me, how the work gets done is as important as the work. Expect me to champion solving problems in a scalable, sustainable and systematic manner.
For more about my background and the teams I've been a part of, take a look at my resume.
See Elena's Resume