Hi, I’m Elena, a no-nonsense product & service designer 💡

Thanks for stopping by. Take a look at some highlights of my work, learn a bit more about me, or just say hi

Starbucks Rewards

UX design, UX writing • 2018-2019

A new rewards program that lets customers use Stars they've earned toward a broader selection of items. 

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Google Assistant Action

Conversation design • 2018

A coffee ordering experience for the Google Assistant.

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Nordstrom Reserve & Try

UX writing, UX design • 2016

A way to reserve items in the app and have them ready in a preset fitting room at a nearby store. 

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Swedish DocSpot

UX design • 2013

A one-stop collaboration platform for providers, clinic staff and administrators. 

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