Elena Reitman — Senior UX & Product Designer
I'm a persistent advocate for the human reality of users, their contexts and goals. I love a good fuss over design details and strategy to give users clarity and direction.
As a teammate, I care about how the work gets done as much as the work. Expect me to champion solving problems in a scalable and sustainable way. I'm generally cheerful, level-headed and get things done. I'm more a diplomat than an autocrat and appreciate a multidisciplinary approach rooted in respect and collaboration among design, research, product and engineering. In my experience, this leads to the fastest results for customers and a collegial team.
🏃🏻♀️ Strong, positive drive to simplify complex experiences without compromising transparency
👩🏻🍳 Right mix of perseverance, approachability, and sharp critical thinking skills to solve difficult problems
🔎 Curiosity and instinct to dive deep
🌻 Holding myself to a high bar
Microsoft - Power BI
All in on AI-infused experiences for data exploration and insight. My work on Power BI Copilot extends the power of AI to help transform data into insight, connections, and trusted decisions.
Amazon
Full stack business intelligence design with a touch of AI from early requirements definition to hi-fi designs. Contributed to the design system, owned design for launch of paginated reports, dashboard authoring redesign, layout tools, and new data preparation experience.
Starbucks
Contributed to the redesign of the Starbucks Rewards program ✨ focusing on simplicity and the customer's need for a speedy and clear transaction—backed by direct input from customers in cafes. I'm very lucky to have had this as an example of how to get a big end-to-end project done in a thoughtful and collaborative way.
Google Assistant Action
Foray into conversational design, trading GUIs for dialogs and conversation mapping. Observing customers = listening and disambiguating how we speak. My background in UX writing helped things sound natural.
Nordstrom Reserve & Try
From app to fitting room, from customer to employee, this project bridged the digital and physical like nothing else I've done. The intricacies of locations based triggers for store employees and the customers meant extra care mapping and timing the experience.
Swedish DocSpot
Docs don't sit at computers. DocSpot's goal was to give healthcare providers, clinic staff and administrators a more on-the-go way to share expertise, collaborate, and make care path decisions.