My role: UX Writer

As a UX writer on the project, I worked with a designer and a product manager to integrate a B2B Gift Card portal into the existing Gift Card purchase and marketing user flows. I was responsible for the copy and information flows.

Business gift card landing pageBusiness gift card landing page


Integrating Business Gift Cards

Our goal was to make it easy for business customers to order gift cards for their team. I was responsible for the marketing page, the Business Gift Card portal and email copy business gift card givers and recipients would receive as part of their account creation, account management and purchase flows. 

What I learned

Never to underestimate the complexity of a project. Initially the asks seemed like simple additions to an already existing Gift Card portal. Our vendor CashStar set clear limitations for the team to work within. The business reality was the gift card business impacted a lot of teams, from physical stores to finance. I was grateful to the skill and positive, get-it done attitude of our program manager Christy. She was stellar—and set an example for the partnership between program management and UX.