My role: UX writer

Business gift card landing pageBusiness gift card landing page


The opportunity

Make it easier for business customers to order gift cards for their team, and all customers to order egift cards directly from the site. Egift cards are a great way to reward and motivate employees, and are a growing revenue stream for large ecommerce sites. 

Landing page

Online ordering

I teamed up with a Nordstrom designer to update our internal ordering UI to accommodate personalized gift cards and with CashStar development to update the business gift card ordering.

A new flow for Business Gift Card customers

What I learned

Never underestimate the complexity of a project. Initially the asks seemed like simple additions to an already existing Gift Card portal. Our vendor CashStar set clear limitations for the team to work within. The business reality was the gift card business impacted a lot of teams, from physical stores to finance. I was grateful to the skill and positive, get-it done attitude of our program manager Christy. She was stellar—and set an example for the partnership between program management and UX.